Ongoing improvements since 1928

danlind was founded by Gustav Lind in 1928 under the name of Linds Kemiske Fabrikker (Lind’s Chemical Factories). In the early days, the factory occupied modest rented premises in Holstebro in western Jutland, where soap was produced at night. Back then, the customer base consisted exclusively of farmers, to whom the products were sold directly. The company has come a long way since then, not least due to Gustav Lind’s strongly visionary approach.

Focus on R&D

Gustav Lind understood the importance of investing in R&D, and succeeded in making the most of the scientific and technological advances being made at the time. This early focus on scientific and market developments has provided danlind with a strong business foundation, while the company’s focus on continued improvements and its ability to flexibly adapt to new trends in the market are still some of our key strengths.

Family business

In 1961, at the age of 23, the founder’s son Gustav Lind took over the running of the company. He continued in this position until 2005, when danlind’s sales director, Henrik Aagaard, became managing director. 

Good working environment ensures stability

Today, danlind has two factories in Denmark and many dedicated employees. At danlind, we make a point of promoting a good working environment, and we continually offer our employees the opportunity to improve their skills through training and competence development. This has resulted in an extremely stable workforce characterised by a high level of job satisfaction, low absence due to illness and an average length of service of ten years. This underpins danlind’s position as a strong and stable player with a high degree of global market knowledge, a strong innovation environment and an efficient supply chain.

Environment on the agenda

Concern for the environment is deeply ingrained in our identity and mindset. danlind put the environment on the agenda as long ago as the 1980s, introducing energy optimisation through heat recovery and recirculation. Through various recycling processes, we have successfully reduced our wastewater discharge considerably in terms of both volumes and concentrations. At danlind, we want to continue to lead the way by implementing environmental improvements, both technological improvements and particularly product-related improvements.

Milestones in danlind’s history


The factory in Hammel near Aarhus is enlarged by 7,000 square metres to optimise inventories and logistics. The extension is a climate-friendly building, where total energy consumption is reduced by 50 per cent, compared with the rest of the production facilities.


danlind launches ECO-labelled laundry tablets.


danlind is the Danish company nominated for the EU’s European Business Awards for the Environment in the Products and Services category for developing a cold-water detergent.


danlind is quality-certified according to the British BRC Global Standards.


danlind signs up to the A.I.S.E. Charter for Sustainable Cleaning.


Cleantabs A/S and danlind as merge under the name danlind as.


Linds Fabrikker A/S changes its name to danlind in connection with its 75th anniversary.


Linds Fabrikker A/S is awarded the EU’s EMAS award for successfully developing the world’s first detergent to carry the EU Ecolabel.


The company obtains ISO 14001 certification and is registered in EMAS (European Eco-Management and Audit Scheme).

Linds Fabrikker A/S acquires the tablet manufacturer Cleantabs A/S, representing the addition of yet another strategically important business area for the company.


Linds Fabrikker A/S introduces liquid Ariel to the Danish market for the multinational Procter & Gamble group.


danlind is established as a sales company in which the name danlind appears.


The company expands with a production facility for spray-dried washing powder.


The company moves to newly built premises outside Holstebro.


Gustav Lind junior takes over the running of the business from his father.


Gustav Lind senior starts producing soap and establishes the company Linds Kemiske Fabrikker – Lind’s Chemical Factories.